HOW TO START HAIRDRESSING SALON BUSINESS IN NIGERIA
Despite the fluctuations of the economy, the beauty industry continues to blossom. Well, this is because many of the services offered by salons simply can’t be done at home or at least not done well. In addition, in an age where people freely shell out #1500 for a cup of coffee, the price of a hairdo probably doesn’t seem so expensive considering the lift it can give your spirits. As a result of the growing desire for a youthful appearance, the hair color segment of the salon industry continues to grow. The hairdressing salon industry is faring well.
There are three ways you can create your niche in the hair industry. The real focus of this article will be on starting your hairdressing salon from scratch.
The process of Starting Hairdressing Salon Business In Nigeria
The best analogy to describe a business plan is to create a business plan for your entire business as an architect would create a blueprint for a new building being designed and built.
You’ll have to organize all the aspects of your business for continuous operation and put the plans in place for scalability and growth. For your hairdressing Salon, the main sections of your business plan should include:
Your Hairdressing Salon Summary:
This is a short 1-2 page overview of your hairdressing salon that may touch on the unique aspects of your business that will be defined in greater detail later. It’s important to keep this SUPER concise yet compelling. It’s the very first thing an investor or lender sees.
The products and services that you’ll offer. Define how you will make money. All the services, the products, and prices that you’ll be charging. Include the vendors and suppliers that you’ll be using as well.
Target Location and Market.
Where are you planning to open your hairdressing salon? How much competition is there? Who will be your customer, and how much does she make? Define your customer avatar, then your customer demographics as a whole. This is where a ton of research will have to be done… Really spend the time getting accurate research that is cross-checked with multiple sources.
The Marketing Plan.
Investors and lenders know that marketing is like oxygen to businesses, and with hairdressing salons, it’s no different! This is where a little creativity can go a long way. Stand out from the noise and come up with a campaign, the design, the goal, the timeline, every single cost of running the campaign, and the ROI you hope to achieve.
Milestones and KPI’s.
How will your salon launch? What measures will you put in place to ensure that you will be profitable? What KPI’s will you look at to break down the revenue details?
Who is on your team, and what makes them great? How many years of experience do they have and what specializations do they hold? Investors want to know about the people who will be making their investment worthwhile. Really sell your team’s abilities here, provide links and photos to examples of their work and any awards and recognition will be a great plus.
Your Salon’s Financial Plan.
How much money are you looking to raise? How will you spend the money and how fast? What is it going to cost to run your business? What does your revenue need to be to break even, and what does it need to be to profit? This piece is critical and may require the help of an accountant and some accounting software to be accurate and complete.
Appendix of materials.
All photos, links and outside research should be included in the last section of your business plan. Neatly organized so that it will be easy to find in the eyes of the investors and lenders.
Any hairdressing or beauty salon owner will tell you about the importance of a great location. Wherever you set up shop should have good traffic, high visibility, and be near your target demographic. The surrounding area should be well-lit, safe, and attractive. It’s best if it’s amidst other popular businesses. It will cost more for a prime location, but it’s better to pay more up front because you’ll attract more customers and grow your business much faster.
Products and Services
The products and services you offer at your salon help set your image. If you can do something better than anyone else, customers will come to you. Especially for their hair. There are more specialized salon where they only do blowouts, no cut, no braids, only shampoo, blow out and styling. On the flip side, have you ever gone back to someone who messed up your braids? Or who took off too much in a haircut? No, of course not. So don’t offer anything you can’t back up!
These are some services you can add to your hair salon service list:
- Manicure, pedicure, makeup, hair styling.
- Sea salt exfoliation, Vichy shower, massage, spa lunch.
Hiring the wrong person, or even having the right person in the wrong position can really hurt your business. You have to be able to trust your people to run the salon even if (especially if) you can’t be there. You need to know not only how many people you need on staff, but what type of people and where to find them. You can protect yourself by having a potential hire to demonstrate their abilities and also by interviewing with questions that will verify cultural fit.
In addition, you must also put together your stylist training program. All of your stylists should know the amount of time they have per service, and how much product to use per shampoo/conditioning. Employees don’t ever notice wastage until you show them how to care about it. It’s not their money they’re wasting, it’s YOURS. Protect your investment and make sure you have a policy/standard operating procedure for everything.
Tools Needed To Start A Hairdressing Salon In Nigeria
Hair Styling Chairs: This is the most basic furniture that you will require for your hair salon. You will find a variety of hair styling chairs that come in different colors and forms.
Hair Styling Station: A hair styling station should include a mirror, storage drawers, tool compartments or tool holders and an electrical outlet. There are various designs and amenities provided with the hair styling station that you can choose from.
Carts And Trollies: This very important furniture equipment allows hairstylist have all the styling tools right next to them while attending to a client. It enables easy storage and portability of the styling tools and keeps you organized.
Reception Desk: The first place that your clients see is the reception area. So you will need a reception desk that is stylish. You can choose a large or a small reception desk; it depends on the layout of your salon, the size of your business and your budget.
HAIR STYLING TOOLS
To keep up with the different hair styling demands of your customers, you will need the latest hair styling tools. Always check some hair styling magazines to get an idea about the latest styling tools that are used in this business, but here is a sample list:
- Hair Straighteners
- Standing Dryers
- Hair Curlers
- Hot Rollers
- Multi-Styling Kits
- Hair Washers
- Hair Clips
- Mixing Bowls
- Water Sprayers
- Applicator Brushes
- Paper Towels
- Handheld Mirrors
- Rubber Gloves
- Plastic Gloves
- Hair Steamers/Hair Processors
- Hood Dryers
- Shampoo Bowls
- Combs And Brushes
How much does it cost to open a salon in Nigeria?
So how much does it cost to open a hairdressing salon? It varies depending on the type of salon you want open and the services you will offer. Make sure to create a hairdressing salon financial plan to give yourself a good foundation.
Costs to consider include:
- Interest (if you borrowed or took financing)
- Franchise fees (if applicable)
If you’re running a business out of your home to get started, you can make that happen for around #50,000. You just need to invest in quality equipment and supplies and spend a little on business cards.
If you’re starting a franchise salon, that can run anywhere from #150,000–#500,000. There are pros and cons to that. You’re going to pay a lot of money for it, but that will instantly make people trust your store, plus you’ll show up first in Google.
Opening your own hairdressing Salon? That can cost anywhere from #150,000 to upwards of #500,000 if you’re going super swanky. It’s good to know the cost of opening a hairdressing salon because it gives you a headstart on the amount of money to budget for.
Hairdressing/Beauty Salon Equipment Price List
Of course, your first move before delving into any business is to come up with a good master plan. Research your market and draw up a business plan and then find a good location for your business. To ensure that the salon runs efficiently, you will also need some essential equipment, supplies, and furniture for your beauty salon. This hairdressing salon equipment price list will give you a forehand knowledge of the supplies and how much they cost. A number of things go into establishing a good salon; from basic things like scissors and combs to large furniture like salon chairs and trolleys. You can purchase these supplies from a wholesaler but only as much as you need and later, you can add extra supplies according to your requirement. Before buying your equipment and supplies, you should bear in mind the number of customers you want to attend to at a time and the number of workers that you are planning to employ.
COMBS AND BRUSHES
- Square Brush(#800)
- Rattail Comb(#450)
- Wide-Toothed Comb(#600)
- Tail-End Comb(#150)
- Round Brush(#750)
- Vent Brush(#300)
- Paddle Brush(#600)
- Smoothing Brush(#550)
- Thermal Brush(#1200)
- Wide- Tooth Brush(#250)
- Rat-Tail Comb(#250)
- Two-Tail Comb(#250)
- Rake Hair Brush(700)
- Trimming Scissors(#150)
- Barber Scissors(#70)
- Hair Clipper(#6000)
- Ridged Curling Iron
- Curling Iron (#3000)
- Hair Straightener(#4800)
- Big Barrel Curler(#3200)
- Standing Hair Dryer (#30,000)
- Hair Curler(#5500)
- Hot Roller(#4500)
- Multi-Styling Kit(#12000)
- Hair Clip(#170)
- Mixing Bowl(#200)
- Water Sprayer(#650)
- Applicator Brush(#300)
- Paper Towel(#500)
- Handheld Mirror(#180)
- Rubber Gloves(#100)
- Plastic Gloves(#70)
- Hair Steamer(#22000)
- Shampoo Bowl(#200)
- Styling Gel(#400)
- Hair Color(#280)
- Hair Dyes(#500)
- Trolley (#700)
Hairdressing/Beauty Salon Business Maintenance
Pricing Another important part of your beauty salon development plan is the appropriate pricing of your services. The price you set should correspond with the economic state of the business location. If you’re in an urban area with larger homes and other commercial buildings, you can price your services accordingly, and even offer outstanding beauty and spa services. Setting prices require more than visiting other salons in your target market, collecting service menus, and pricing your own services so they’re competitive.
Swabbing the Decks
Another operational task that’s required to uphold the image of your salon is regular maintenance. You have to keep the salon looking and smelling fresh and clean so it’s inviting at all times, no matter how much traffic comes through the door or how bad the weather is. Some hairdressing/beauty salon owners prefer to have a maintenance crew come in to handle everything except the basics like sweeping and folding towels. The cost can be high, at up to #15,000 per visit, but the benefits truly do outweigh the cost. Alternatively, you could hire a person whose job is to clean up, do laundry, and otherwise keep the salon tidy.
Customers expect excellent service when they enter a salon. With tight competition in this industry today, no one can afford to risk losing a client through the inappropriate behavior or poor performance. An unhappy client will simply take your salon business elsewhere. It is often easy to turn clients off. This client will then circulate complaints with their peers and the bad publicity spreads. This is not good for the business. That is the very reason why you have to let every individual in your management know how their performance affects the business as a whole.