Fresh Fruit Juice Production Business in Nigeria: The Ultimate Guide
Fruit juice is a nutritious food drink supplement which is a rich source of vitamins and minerals. It is always in high demand by both children and adults because of its delicious and universal appeal. They are simply made from fresh fruits.
Fruit juice has many benefits for the body. It helps to fight against diseases like a stroke, cardiovascular disease, heart disease and age-related symptoms. Fruit juice is very essential for the well-being of our bodies.
Nowadays, a lot of people are aware of the numerous health benefits of drinking fresh fruit drinks. Apart from being a source of vitamins and other nutritional values, it also acts as a thirst quencher. Fruit juice is always high in demand in Nigeria, especially during the dry season.
Why you should start your own fruit juice production business in Nigeria
Setting up your own fresh fruit juice production business in Nigeria does not really require much capital, and the market is immense. Below are reasons why you should consider starting a fresh fruit production business.
- It has many nutritional values
Fruits are excellent sources of vitamins. They have many benefits which are the reason why you may need to start your own fruit juice production business in Nigeria.
They contain many antioxidant properties which help to prevent aging and cancer. Due to the potassium content of some fruits like mangoes, they also help in controlling high blood pressure.
Fruits help in the brain development and the regulating of the fluid level in the body. Everyone is required to take at least one type of fruit each day.
- The demand is high
The demand for fresh fruit juice is high in a tropical country like Nigeria. During dry seasons, Nigerians often resort to drinking fruit juice to web their throats.
Fruit juice is also used for celebration. There is no weekend in Nigeria that you would not find one ceremony or the other. Be it a wedding party, birthday, naming ceremony housewarming etc. fruit juice is highly consumed.
Despite the high demand for this commodity, the supply is very low. Statistics show that Nigerians need about 550 million liters of fruit juice but only about 25% is supplied.
- Availability of raw materials
Nigeria is a country endowed by many natural resources and this applies to the area of fruits too. Fruit is the major ingredient and material required for the production of fruit juice and Nigeria has them in abundance.
The Nigerian soil is fertile enough to grow fruits like Mango, orange, banana, pawpaw, lime, lemon, grape, pineapple etc. what you need to do is to get a suitable farmland and start growing them. Most of these fruit trees can also be found in our surroundings.
- Huge Government support
The Government provides both direct and indirect support for the production of fruit juice in Nigeria. They set high tariffs for the importation of fruit juices and place some certain amount of restriction on foreign juice entering the country. This is done in a bid to encourage local production and provide a level playing ground for the production of fruit juice in Nigeria.
- Source of foreign exchange
Nigeria has over the years depended on imported products. This has affected the growth of the country’s economy as well as creating job opportunities for the many unemployed Nigerian youths.
When companies in Nigeria start to produce their own fruit juice, it can be exported to neighboring African countries and other countries of the world. The major targets will be countries that are not naturally endowed like Nigeria.
Production of fruit juice in Nigeria will not only just increase the growth of our economy but it will also reduce the rate of unemployment in the country.
How to start fresh fruit production business in Nigeria
Starting a fresh fruit juice production business in Nigeria requires a lot of efforts and commitments. It also involves taking the right steps for it to be successful.
It might interest you to know that, as at now, there are few people that are into the business. So, the competition is not that high but you will still need to put in the necessary effort to make you break into the market and stay at the top.
If you wish to start a profitable fresh fruit production business in Nigeria, there are steps you need to take. These steps are listed below
- Write a business plan
Your business plan should include all the information needed to run the business successfully. you should study the business pattern of existing companies and know how you can make your own better.
A business plan is what guides the business to the place of efficiency and excellence. The business plan can help you to have an idea where the business would be in the future.
What Nigerians need is more value, show them you can give them more value for their money. Give them what others give to them and much more.
You should also write a step-by-step approach on how you intend to penetrate into the market. Draft your strategy carefully and ensure you follow it to produce maximum profits in the business.
One mistake many business owners make is that they don’t put what their customers want from their products into consideration. Ask around and know what people want in fruit juice that is still missing in many products. Use that to your own advantage and give the people what exactly they want.
- Get the raw materials needed to start
Fruit juices are made from fruits just as the name implies. Nigeria is blessed with many natural resources with fruits inclusive. All you need to do is to choose the niche of fruits you intend to use. They are found all around us.
You also need to know the particular type of fruit juice you wish to use for your own fruit juice production. You can choose to either use mangoes, oranges, pineapples or banana.
The type of fruits you decide to use will also determine the type of equipment you will use for the juice production.
- Have your own unique recipe
Creativity is the bedrock of the success of any business. You may not be able to break through the fruit juice market if all you have to offer is to repeat exactly what is already in existence. It is okay to look at other people’s recipes but it is better to work on your own recipe by developing other recipes.
There might be a need for you to give out free samples to people to help you determine if it can be accepted to the public. Remember that your recipe serves as your brand. The taste of your fruit juice should be unique.
Brands like 5 alive and Chivita can easily be recognized by just tasting it, even without necessary seeing its logo. You should strive to give your own fruit juice that unique taste that will make people recognize it whenever they taste it.
- Pick a suitable location
You will need a location that is close to the public eye and close to where there is always human traffic. You should also consider locations close to where there are laborers. Laborers in Nigeria work very hard every day so there is an increasable need for them to always wet their throats.
The location should be easy to access by both the suppliers and those that will want to patronize you. Attractive and secured locations have high patronage.
- Get a supplier
You will need to get a regular supplier, except in case you also wish to start your own fruit farm too. You must get a reliable supplier that will never fail to supply the raw materials you need to run a successful fruit juice business.
After you get a credible and reliable supplier, ensure you have an agreement that will favor you and your business so that you do not be on the losing end. To get the fruits at a lesser price, it is advisable to meet farmers directly instead of using intermediaries.
- Look for a way to preserve it
Freshly made fruit juice meant to be consumed immediately may not need preservation. You will need to preserve the fruit juice when you produce them in large quality and need to keep them for a long time before it is consumed.
The preservatives are meant to keep the fruit juice in good condition even after a long time. When choosing preservatives, ensure you choose the one that will not affect the fruit juice or harm the consumers.
- Proper packaging and storage
Producing fresh fruit juice requires keeping the fruits fresh always. Proper storage keeps the fruits ever fresh. Always ensure you buy fresh fruits for the farm. Always check and return sour or spoilt fruits back to the suppliers.
Get a good place to store the fruits properly. You can get a very big refrigerator with constant power to keep the fruits fresh.
You will need to create a store for where the big refrigerator or an icebox will be placed. This store can also be used as a packaging room except if you have spare rooms you can use.
You can decide whether to package your fruit juice in a bottle, container, polythene bags or branded disposables. Make sure you package the fruit juice in a way it will be accepted by your targeted customers.
When targeting rich customers, you can package the fruit juice using either branded disposable or cans. You can use bottles and cans for middle-class customers while small polythene bags for children.
- Get the necessary equipment
Every business has equipment that is unique to it and fruit juice production business is no exception. This equipment is necessary for the growth and progress of the business.
The equipment necessary for the production of fruit juice are boilers, tanks for bleeding, peeler, tanks for washing the fruits, an extractor, a filter press, knives, water containers, cutting boards and filling machines.
It is important to buy the equipment in bulk quantities. This way you enjoy the advantage of buying in at a cheaper rate. Also, make sure the equipment are of good quality.
- Publicize the business
This is one important aspect of the business that many business owners treat with laxity. This is the reason the business doesn’t grow despite having great products.
If you want your fruit juice business to become global, you will need to create the necessary and required awareness. Others need to know how great your product tastes. There are many approaches you can use such as the use of social media, posters, flyers, jiggles, billboards, television and radio commercials, etc. Ensure you reach as many people as possible.
- Register your business
Since what you are producing is for human consumption, it is necessary to register your fruit juice production business with the appropriate authorities. This will help you ensure that what you are producing is up to standard and good for human consumption.
You can first register your business with the Corporate Affairs Commissions (CAC), then with NAFDAC and the Standard Organization of Nigeria (SON). Registering your products with these bodies will convince people about the quality of your products and also help avoid unnecessary embarrassment from any Government official.
Ensure you also register with other health bodies so that you can get certified and free to run your business the way you want it.
Practical steps for making fruit juice
- Select your preferred fruits. It may be either Orange or Pineapple.
- Wash the fruits thoroughly and peel them.
- Put the peeled oranges or pineapples in an extractor and press.
- Extract the liquid gotten from the fruits and put them into a blended tank
- Add other ingredients as you so desire
- Filter the mixture and transfer into a container
The process above is meant for producing a small quantity of fruit juice. In the case of mass production, you will need to use more fruits; more equipment and you may necessarily need the help of other people.
To get the best taste and value for your fruit juice, you need to know the right proportions of ingredients and fruits you can use to produce a certain amount of fruit juice.
For instance, let’s say you are producing 100 liters of fresh orange fruit juice, you can add about 50littres of water and 150mils of orange concentration. Add a tablespoon of color (orange) and boil at 900 C for 30 minutes. The boiling is meant to kill the germs. Cool and filter it. You can add preservatives and sweeteners. The commonly used sweetener used in Nigeria, for now, is sugar.
The product is now ready for packaging and supply.